Pinterest Predicts 2026: The Rising Keywords Worth Targeting

Every year Pinterest publishes Pinterest Predicts, its forecast of the aesthetics, interests, and obsessions about to shape the coming year — built from the search behavior of its hundreds of millions of users. Pinterest Predicts 2026 is the latest edition, and for creators it is more than inspiration: it is a preview of where search demand is heading.

This guide translates the report's biggest risers into keyword strategy. For each trend you get what it means, the example keyword phrases to target, and a pin content angle. One important promise: all rise figures below are Pinterest's own published figures, attributed as such. We are not inventing demand numbers — Pinterest already did the measuring.

What Pinterest Predicts 2026 Actually Is

Pinterest Predicts is Pinterest's annual trend report, drawn from real search data. Unlike most "trend forecasts" that come from fashion editors or influencer opinion, it is built on year-over-year changes in what people actually search on Pinterest. When the report says searches for something are up triple digits, that is measured search behavior — which is exactly what a keyword strategist should be listening to.

For Pinterest creators, the report's value is timing. A trend named in Pinterest Predicts 2026 is early in its curve: search interest is rising fast, but the supply of great pins targeting it is still thin. That gap between demand and supply is the entire opportunity. It also closes — which is why the honest caveats in section six matter as much as the trends themselves.

Beauty: Pirate Eye Makeup, Editorial Makeup, Lace Nails

Beauty is the fastest-moving trend category in Pinterest Predicts 2026. Three of the report's biggest risers are makeup and nails — which makes sense: beauty looks are cheap to try, easy to photograph, and perfectly suited to Pinterest's save-for-later behavior.

Pirate eye makeup — up 330% according to Pinterest Predicts 2026

This is dark, smudgy, liner-heavy eye makeup with a swashbuckling edge — think kohl-rimmed eyes and dramatic wings rather than precise lines. Example keyword phrases to target: "pirate eye makeup tutorial," "dark smudgy eye makeup looks," "pirate core makeup aesthetic." Pin content angle: step-by-step tutorials and product lists perform best, because the searcher wants to recreate the look, not just admire it.

Avant-garde make-up editorial — up 270% according to Pinterest Predicts 2026

High-concept, editorial beauty: graphic liner, unexpected color placement, makeup as art. Example keyword phrases to target: "avant garde makeup looks," "editorial eye makeup ideas," "creative makeup looks for photoshoot." Pin content angle: portfolio-style grids and close-up crops do the work here — each pin should showcase one look clearly, because saves come from the image alone.

Lace nails — up 215% according to Pinterest Predicts 2026

Delicate lace patterns on nails, from stickers and stamping to hand-painted detail. Example keyword phrases to target: "lace nail designs," "white lace nails," "lace nail art ideas." Pin content angle: comparison pins ("12 lace nail designs") outperform single-design pins, because nail searchers are choosing between options — and nail artists get clients from exactly these searches.

Fashion: Showgirl Aesthetic and 80s Luxury

The fashion trends in Pinterest Predicts 2026 share one thing: maximalism. After years of quiet luxury and minimalism, the report's risers point to boldness — sequins, structure, and unapologetic glamour.

Showgirl aesthetic — up 945% according to Pinterest Predicts 2026

The single biggest riser in the report: cabaret-inspired fashion — sequins, feathers, corsetry, stage-worthy sparkle. Example keyword phrases to target: "showgirl aesthetic outfits," "sequin party outfit ideas," "cabaret inspired fashion." Pin content angle: outfit roundups and occasion-styled pins ("what to wear to a themed party") capture the planner behind the search — people saving these looks have an event in mind.

80s luxury — up 225% according to Pinterest Predicts 2026

Power shoulders, bold tailoring, old-money opulence with an 80s silhouette. Example keyword phrases to target: "80s luxury aesthetic," "80s inspired outfits 2026," "power dressing women." Pin content angle: style-guide pins that explain the elements of the look ("how to wear 80s luxury without looking costumey") earn saves from searchers who love the aesthetic but need translation help.

Home and Travel: Afrobohemian Decor, Scotland Highlands

Two of the report's aesthetic risers play directly into Pinterest's strongest categories: home and travel. Both are lifestyle fantasies people plan around for months — exactly the behavior that makes Pinterest keywords compound.

Afrobohemian home decor — up 220% according to Pinterest Predicts 2026

African art, textiles, and craftsmanship woven into bohemian interiors: mudcloth, woven baskets, sculptural wood, earthy palettes. Example keyword phrases to target: "afrobohemian home decor," "african inspired living room," "mudcloth decor ideas." Pin content angle: room-by-room guides and sourcing pins ("where to buy afrobohemian decor") — this trend has strong purchase intent, and affiliate and shop accounts should pay attention.

Scotland highlands aesthetic — up 465% according to Pinterest Predicts 2026

Misty moors, tartan, cozy stone cottages — romantic Scottish highland imagery as a lifestyle aesthetic. Example keyword phrases to target: "scotland highlands aesthetic," "scottish cottage core," "highlands travel inspiration." Pin content angle: travel boards and home-decor-crossover pins (the aesthetic bleeds into interiors: tartan throws, dark wood, candlelight). Travel bloggers and decor accounts can both legitimately target this one.

Lifestyle: Niche Perfume Collections

Niche perfume collections — up 500% according to Pinterest Predicts 2026 — is the report's most interesting signal for beauty and lifestyle creators. Fragrance has become a collector's hobby: layering, scent wardrobes, and niche houses people discover like indie bands.

What it means: searchers are moving past single "best perfume" queries into collection behavior — how to layer scents, how to build a fragrance wardrobe, which niche houses are worth the price. Example keyword phrases to target: "scent layering combinations," "niche perfume brands to try," "how to build a perfume collection," "best layering scents for winter." Pin content angle: layering guides and combination charts are the killer format here — a pin showing "3 scents that layer into one" gives the searcher a recipe, and recipe pins get saved.

This trend also illustrates an important principle: the report names the aesthetic, but the keywords are yours to discover. "Niche perfume collections" is Pinterest's label. The phrases people will actually type — "perfume layering combos," "affordable niche fragrances" — are found by expanding the seed in Pinterest search and a keyword tool, exactly as our Pinterest trends 2026 overview describes.

How to Turn a Trend Into a Keyword Plan

A trend is not a keyword plan until it becomes boards, titles, and descriptions. Here is the workflow that converts each Pinterest Predicts riser into publishable content:

Frequently Asked Questions